by Shockley Marketing | Feb 19, 2016 | FAQs
We often have clients or potential clients suggest we work for a share of profits or commission on sales generated. While we’ve actually explored this option and understand the desire of business owners to pursue this type of relationship with an...
by Shockley Marketing | Feb 4, 2016 | Media
Competition Whether you own a chiropractic office or a dermatology practice, chances are you have stiff competition. Competition doesn’t just refer to the other local doctors in your area. It also refers to your online competition or the other websites that are...
by Shockley Marketing | Feb 4, 2016 | Media
Track marketing ROI to see what works and what doesn’t If you want to determine how much money in your budget should be earmarked for advertising and marketing, then you will need to see which of your marketing initiatives (i.e. print, TV, radio, digital, etc.)...
by Shockley Marketing | Feb 4, 2016 | Media
RankBrain should encourage digital marketers to continue to try to provide “relevant, robust, comprehensive, visually appealing information” that delivers what users want, says Ricky Shockley, marketing and SEO director, Shockley Marketing....
by Shockley Marketing | Nov 4, 2015 | Shockley Marketing Minute
Click Play to Listen to the Audio Podcast! SEO can be overwhelming and confusing for many business owners. Here is a 60 second tutorial that can help you take care of the most basic elements of optimizing your website pages without any prior knowledge....
by Shockley Marketing | Oct 28, 2015 | General Marketing, Shockley Marketing Minute
There is an abundance of information online related to specific strategies, new tools, trending social media channels and the latest buzzwords, but all of that information can be confusing and overwhelming for marketers and business owners. I’ve narrowed all of...
by Shockley Marketing | Oct 2, 2015 | Inbound Marketing, Ricky Shockley's Marketing Madness Blog
The term Inbound Marketing and it’s methodology are both fundamentally flawed and harmful to marketing practitioners trying to find the best ways to grow and help their businesses succeed. Did you know that even Hubspot uses methods like paid promotion and advertising...
by Shockley Marketing | Jul 13, 2015 | General Marketing, Social Media
The following article is from expert contributor Drew Larison, CEO and Founder of The Larison Company based in Kokomo, IN. Drew is an expert and speaker on the topics of social media marketing, small business marketing, consulting and more. — The year was 2010....
by Shockley Marketing | Dec 31, 2014 | slider
Ricky’s tips and insights have been featured in the following publications… CIO.com, Yahoo Finance, Examiner.com, Search Engine Watch, Bank of America, & more!
