One growth program, built in phases.
Every channel we run has the same job: make you the company homeowners find, trust, and call first. We start with the channels closest to the call and add the rest as each one starts working. Flat monthly retainers from $1,500 to $6,500, with ad spend paid directly to Google and Meta.
Start close to the call, then build out.
Each channel works best when the one before it is working. Most companies start with Google, because that is where homeowners go when they are ready to call. The order changes by trade: visual work like outdoor living and pools often adds Meta sooner.
Foundation + Local Services Ads
Your Google Business Profile, a steady flow of reviews, quick website fixes, light local SEO, fast lead follow-up, and the “Google Guaranteed” listings at the top of search.
+ Google Search Ads
Show up for every high-intent search for your services, with landing pages built for each one.
+ Meta Ads and Reels
Homeowners see your real projects and your real team before they ever search.
+ SEO and PR
Rankings, press, and local presence that compound, so you depend less on paid ads every year.
One flat monthly retainer. No per-lead fees.
Every phase includes the foundation, a dedicated team, and reporting on the jobs your marketing actually signs.
Foundation + Local Services Ads
Get your foundation right and show up in the “Google Guaranteed” listings at the top of search results, where homeowners call first.
- Google Business Profile setup and management
- A steady review system
- Quick website fixes and light local SEO
- Google Local Services Ads
- Call tracking and lead follow-up setup
- Monthly check-in
Best for: Companies starting out, or anyone not yet showing up when homeowners search
+ Google Search Ads
Add Google Search Ads, so you show up for every homeowner already searching for your service, with landing pages built for each one.
- Everything in Phase 1
- Google Search Ads
- Service-specific landing pages
- Keyword and conversion tracking management
- Monthly strategy call
Best for: Established companies ready to capture more of the searches in their area
+ Meta Ads and Reels
Add Meta ads and reels that show your real projects and your real team, so your name is the one homeowners look up.
- Everything in Phase 2
- Meta (Facebook and Instagram) ads and retargeting
- Reels from footage you film, which we edit
- Monthly strategy call
Best for: Companies with Google working that want homeowners to know them before they ever search
+ SEO and PR
Add full SEO and PR on top of every paid channel, so you rank, get mentioned, and depend less on ads every year.
- Everything in Phase 3
- Full SEO: on-page work and local links
- PR, press, and sponsorship outreach
- Offline marketing planning
- Twice-monthly strategy calls
Best for: Market leaders, and companies with several service areas or locations
Prices are per company with one service area. Multiple locations or service areas get a custom quote. Suggested ad spend is paid directly to Google and Meta.
What each phase includes.
| Phase 1 | Phase 2 | Phase 3 | Phase 4 | |
|---|---|---|---|---|
| Google Business Profile, reviews, light local SEO | ✓ | ✓ | ✓ | ✓ |
| Call tracking and lead follow-up | ✓ | ✓ | ✓ | ✓ |
| Google Local Services Ads | ✓ | ✓ | ✓ | ✓ |
| Google Search Ads and landing pages | – | ✓ | ✓ | ✓ |
| Meta ads and reels | – | – | ✓ | ✓ |
| Full SEO and PR | – | – | – | ✓ |
| Offline marketing planning | – | – | – | ✓ |
| Strategy calls | Monthly check-in | Monthly | Monthly | Twice monthly |
| Monthly retainer | $1,500 | $2,500 | $4,000 | $6,500 |
Your best interest, free of ours.
We do what is in our clients’ best interest, free of self-serving financial influence. If a recommendation would make us more money without making you more money, we do not make it. That is why our program is built this way.
Your fee does not rise when your ad spend does, so we have no reason to push you to spend more.
We are not paid to send you tire-kickers. We are paid to help you sign jobs.
Ad spend goes straight to Google and Meta, so you always see what your ads really cost.
A 3-month minimum, then 30 days notice. We keep clients with results, not contracts.
No surprises in the fine print.
$0 onboarding
Onboarding is one month’s retainer, waived with a 6-month commitment. If the agreement ends early, the waived fee becomes due.
3 months
A 3-month minimum, because real strategy needs room to work.
30 days
After that, cancel any time with 30 days notice.
Add a phase any time
Move to the next phase whenever you are ready. The new retainer starts on your next billing cycle.
Quoted to fit your company.
Website rebuild
A site built around your real projects, team, and reviews, made to turn visits into estimate requests.
More service areas or locations
Additional campaigns, landing pages, and Google Business Profiles for each area you serve.
Offline marketing
Direct mail, yard signs, vehicle wraps, and local sponsorships that match your online brand.
Straight answers on pricing.
Why do you start with Google instead of Facebook?
When a pipe bursts or a homeowner is ready for a new patio, they search Google. Local Services Ads and Google Search reach people at the moment they are ready to call, so they are usually the fastest and most measurable place to start. Meta works best once homeowners can find you and your reviews back you up.
What are Local Services Ads?
They are the “Google Guaranteed” or “Google Screened” listings at the very top of search results. You pay per lead rather than per click, and your reviews and response time decide how often you show up, which is why the foundation comes first.
Can we start with Meta instead?
Sometimes. The order changes by trade. Visual work like outdoor living, pools, and hardscape often adds Meta earlier, because homeowners shop those projects with their eyes. We will recommend the order that fits your trade and your market on a strategy call.
Is ad spend included in the price?
No. Ad spend is paid directly to Google and Meta, not to us, so you always see exactly what your ads cost. The suggested amounts are the point where each phase has room to work in most markets.
How do you measure success?
By signed projects and revenue, not lead counts. A cheap lead that never turns into a signed job is not a win. We track calls and forms through to booked estimates and signed work wherever your tools allow.
How long is the contract?
A 3-month minimum, then cancel any time with 30 days notice. Onboarding is waived when you commit to 6 months; if the agreement ends before then, the waived fee becomes due.
Do you work with my in-house marketing person?
Yes. Many companies have someone handling social or the website. We plan with them, fill the gaps, and run the channels they do not have time for.
Not sure where to start?
Book a free strategy call with our team. We will look at your market, your numbers, and your trade, and recommend your starting phase.
