Follow-Up: Text, Email and CRM

Follow-up, text, email, and CRM

Turn more leads into signed projects, without adding staff.

The fastest way to improve your return is converting more of the leads you already pay for. We build fast, personal follow-up that keeps homeowners moving toward a decision.

The Shockley & Co. team
The problem

Where most leads quietly go cold.

Slow response

Calling back tomorrow.

Homeowners usually reach out to several companies. The first good response often wins.

One and done

A single call, then silence.

Most leads need several touches before they book an estimate.

Robotic messages

Auto-replies nobody answers.

Generic automated messages feel like spam and get ignored.

How we do it

Automate the machine. Humanize the moment.

Our CRM is built on GoHighLevel, and we say so openly. The value is what we build on it.

01 · Speed to lead

Instant first response.

Every new lead gets a fast, personal text and email, day or night.

Which means: you are first in line while the homeowner is still interested.
02 · Cadence

Multi-touch follow-up.

A sequence of texts, emails, and call tasks over the first few weeks, mostly automated.

Which means: fewer leads slip through the cracks.
03 · Brand-building messages

Follow-up that builds trust.

Messages that share reviews, project proof, and real reasons to choose you, from a named person on your team.

Which means: leads warm up to your company, not just your price.
04 · Pipelines

Tracked to signed contracts.

Every lead moves through a clear pipeline from inquiry to estimate to signed project.

Which means: you see exactly where deals stall, and fix it.
Where it fits

Part of phase 2: convert demand.

Follow-up multiplies everything else. Improving it can be worth more than increasing your ad spend.

Pricing is built around your market and goals, and we walk through it on a strategy call.

Proven first with our med spa division
391%

higher conversion when a lead is contacted within one minute, according to research from Velocify.

See how we built it for med spas →

Ready to stop losing leads you already paid for?

Book a free strategy call. We will show you where you are winning, where you are losing the comparison, and what to do next.