Become the company homeowners choose first, before they collect three quotes.
Most agencies sell you more leads. We help you become the obvious choice in your market, so the right homeowners call you first, compare you less, and sign at the price your work deserves.
Cheap leads or “guaranteed” appointments, most agencies pull the same lever.
Some sell you shared leads. Others promise a set number of appointments or you don’t pay. Look closely and both are just tuning the offer, and an offer can only trade volume for quality. Make it cheaper and you get more homeowners, but more tire-kickers. Make it “premium” and every lead gets expensive. No offer can make you the company people actually want. That is a different job.
The same lead, sold to five contractors.
Shared lead marketplaces and cheap lead programs start a bidding war before you ever speak to the homeowner.
- Price becomes the main way to win
- Your team chases people who rarely sign
- You rent demand instead of building it
A full calendar of estimates that rarely close.
“X appointments or you don’t pay” rewards the agency for booking anyone, whatever that does to your close rate.
- A high cost per signed project
- Evenings lost to estimates that go nowhere
- Low-fit customers and fewer referrals
Homeowners who choose you, and refer you.
We build the brand layer that makes you the obvious choice, then run the campaigns and track every lead to a signed contract.
- Higher close rates and better-fit projects
- Price stops being the main lever
- Referrals and repeat work that compound
Ads get you considered. Your brand gets you chosen.
The moment a homeowner sees your ad, your truck, or your yard sign, they start comparing. Your reviews, project photos, website, and how fast you respond either confirm you are the right choice or hand the job to the company down the street.
We call it the Validation Phase. It is why some companies win on the same ad budget others struggle with, and it is the layer most agencies skip.
The goal is a market of one: when homeowners think of the work you do, they think of you first, and comparison shopping stops being the default.
One partner for the brand, the campaigns, and the numbers.
Most companies hire a consultant, an ad agency, and a software vendor, and none of them owns the result. We do all three, together.
Become the obvious choice in your market.
Positioning, messaging, offer strategy, and a Validation Phase audit before a dollar goes to ads.
Brand-forward campaigns, not templates.
Google, Meta, SEO, landing pages, reviews, and content, built around your brand instead of a copy-and-paste playbook.
Know which jobs your marketing actually signed.
Every lead tracked from first click to signed contract, with reporting on cost per signed project, close rate, and referrals.
| A typical agency | Shockley & Co. | |
|---|---|---|
| Leads with | Ads, discounts, and lead volume | Your brand layer, with offers as the final nudge |
| Starts with | Your ad account | Your business: close rate, estimate process, margins, market |
| Measures | Leads and cost per lead | Signed projects, project value, and referrals |
| Gets paid for | Volume, whether or not you profit | Your long-term growth |
We take it in phases, because each channel works best when the one before it is working.
Build the foundation
Your Validation Phase: reviews, project portfolio, website, and lead handling. Already strong? We build on it. Not yet? It comes first, before any ads run.
Win the homeowners already looking
Google search and maps, built to show up when homeowners are ready to hire.
Turn more leads into signed projects
Speed to lead, follow-up, retargeting, and an estimate experience that wins the comparison.
Get known before they need you
Meta, video, and community presence so your name comes up first when the project finally starts.
Own your market
SEO, PR, referrals, and offline presence that keep paying you back long after the spend.
Specialists, not generalists.
Home services and improvement
We serve the companies that make homes better: HVAC, plumbing, roofing, decks, pools, hardscape, retaining walls, patios, concrete, crawl space encapsulation, and more. Our first deep focus is outdoor living and hardscape.
Med spas
Med Spa Magic Marketing is our dedicated med spa agency, with its own team, podcast, and book on the system.
Marketers who started a business, not business people who started an agency.
Ricky Shockley started in 2011 as a self-taught SEO obsessive, then mastered Google Ads, Meta ads, and email, and became a trusted consultant to other agencies. In 2022, Ricky and Mary built Med Spa Magic Marketing into a seven-figure agency, a top podcast and YouTube channel in its industry, and a book on the system.
Shockley & Co. brings that same brand-first system to home services, with the same small, fully US-based team.
Ready to become the obvious choice in your market?
Book a free strategy call. Bring your numbers, and leave with ideas you could act on tomorrow, whether or not we ever work together.
