Online Advertising Case Study

397 Leads in 17 months for a patio furniture repair Business
Using a combination of Google Ads, Facebook Ads, & Retargeting, we helped generate nearly 400 new customer leads for a Florida-based patio furniture repair & restoration business.

Overview

Outlining the Strategy

This client came to us with the goal of attracting more qualified new customer leads and with a need to expand their marketing efforts online. They were already a very successful shop doing well mainly from word of mouth referrals and a long-standing reputation locally. We worked to set up campaigns through the Facebook & Google Advertising platforms targeted only to their ideal clientele (upper-income homeowners in their local market) and with the goal of getting users to submit information for a price quote to have their own furniture pieces repaired & restored. We also made sure systems were in place to measure results of our efforts. 

Breakdown & Details

Generating Leads, Eliminating Waste from the Budget

Challenge

This client was looking to expand their presence only & wanted to implement a system that would help them generate new customer leads while also obtaining real data as to how well their marketing programs were performing. We also wanted to eliminate waste from our advertising budget by reaching only qualified prospects.

Solution

Using a combination of online advertising platforms (Google, Facebook, Retargeting) we were able to show stunning before & after images of the clients work to local homeowners who fit our ideal target audience criteria. From there, we also use analytics & online tracking systems to measure our results. We were able to show the client not only how many people proceeded with a price quote request, but who those people were (name, email, phone number). This made it easy for the client to see exactly how many of these leads were converting into paying customers!

Lead generated

397+

Timeframe

~1.5 yrs

Advertising Spend

~$9k

cost per lead on ad spend

~$22.67

Measurable Results

Here’s a look at the leads sheet! Like we said, real & measurable results.

Measurable Results

Screenshot of the Raw Google Ads Data

Measurable Results

Screenshot of the Raw Facebook Ads Data

Want to see what we can do for you?

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West Palm Beach | Nashville 561.304.9791 ricky@shockleymarketing.com