We help companies become the obvious choice in their market.
A small, fully US-based team of strategists, marketers, and designers who build the brand first, run the campaigns world-class, and measure everything by the work it actually wins.
It started with a kid who would not just use the formula.
Growing up, Ricky drove his family a little crazy. Told to “just use the formula” on a math problem, he refused until he understood why the formula worked. That instinct to find the root cause, not just follow the playbook, is still how we approach every client.
Ricky started in 2011 as a self-taught SEO obsessive, then mastered Google Ads, Meta ads, and email, working across industries and as a trusted consultant to other agencies. In 2022, Ricky and Mary went all in on med spas and built Med Spa Magic Marketing into a seven-figure agency, a top podcast and YouTube channel in its space, and a book on the system.
Shockley & Co. brings that proven, brand-first system to high-ticket home services, with the same team behind it.
“I’m a marketing person who started a business, not a business person who started a marketing agency. For our clients, that difference is everything.”
Four beliefs that shape every plan we build.
Marketing is competition.
Every customer compares you to two or three others. Our job is to help you win that comparison.
The offer is the cherry, not the sundae.
We build the brand layer first, then use offers to tip the decision, not to carry it.
Know your numbers.
We manage to what each new customer really costs and what they are worth over time. Not lead counts.
Tell the truth, even when it costs us.
If a campaign is not worth your money, we say so. If you are not ready for ads, we tell you on the first call.
Do not take our word for it.
A dedicated team of specialists, not a ticket queue.
Ricky has guided digital marketing strategy since 2011. He founded Shockley Marketing, built Med Spa Magic Marketing into a seven-figure agency, and leads strategy for every client program. His insights have been featured on CIO.com and Search Engine Watch. He hosts the Med Spa Success Strategies podcast, wrote Med Spa Magic, and speaks at industry events.
Mary is the architect behind how we run. She shapes our strategy, direction, and brand, and she built the operational structure and SOP system that keeps every client program organized and consistent. She works in the business part time, because being mom to our three kids is job #1. The owner hat never comes off, though: she is Ricky’s partner in every big decision.
Amra holds a Bachelor’s degree in Marketing with a minor in Digital Marketing and Analytics. She is a hands-on practitioner across every part of our service and leads our operations team, driving process improvements and client experience.
Maddy brings diverse business experience and deep CRM and account management expertise. She coordinates digital marketing strategy for her clients and manages the support team to ensure strong results.
Joe brings over eight years of marketing and journalism experience, including several years at a local news station before moving into marketing. He is a warm communicator and creative problem-solver.
Reilly earned a degree in Marketing Management with a focus on digital marketing and analytics, and is committed to staying current with the latest marketing trends to help clients grow.
Madison is an East Carolina University graduate who is passionate about data-driven strategy, creativity, and helping brands grow their digital presence.
Andrea brings years of experience across many industries and family businesses. She creates the ad designs and landing page builds behind our campaigns.
Amanda crafts the graphics and creative assets behind our advertising campaigns.
Our coordinators, SEO specialists, creative designers, and CRM experts bring dedicated expertise across every channel we manage.
Let’s see if we are the right fit.
Book a free strategy call. If we are not the right partner, we will tell you, and point you in a better direction.
