How We Work

How we work

Strategy, Execution, Proof. One team, one plan.

Most companies hire a consultant, an ad agency, and a software vendor, and none of them owns the result. We do all three together, so the brand, the campaigns, and the numbers pull in the same direction.

Ricky Shockley speaking at the Seven Figure Agency event

Ricky teaching the system on stage.
01 · Strategy

Become the obvious choice in your market.

  • Positioning and messaging in words homeowners use
  • Offer strategy that balances volume and project quality
  • A Validation Phase audit: reviews, portfolio, website, follow-up
  • A phased plan with clear targets
Which means: every dollar after this works harder.
02 · Execution

Brand-forward campaigns, built and run for you.

  • Google search, maps, and local SEO
  • Meta ads, retargeting, and video
  • Landing pages and websites that convert
  • Review generation and reputation
Which means: homeowners see the company you actually are, everywhere they look.
03 · Proof

Know which jobs your marketing signed.

  • Every lead tracked to a signed contract
  • Cost per signed project, not cost per lead
  • Close rate, project value, and referrals
  • Regular reviews of what to scale and what to cut
Which means: decisions based on revenue, not guesses.
Your growth path

We take it in phases, because each channel works best when the one before it is working.

Find where you are today. Your plan is the next right step, not a menu of everything at once.

0
Non-negotiable

Build the foundation

Your Validation Phase: reviews, project portfolio, website, and lead handling. Already strong? We build on it. Not yet? It comes first, before any ads run.

1
Capture demand

Win the homeowners already looking

Google search, maps, and local visibility, built to show up when homeowners are ready to hire.

2
Convert demand

Turn more leads into signed projects

Speed to lead, follow-up, retargeting, and an estimate experience that wins the comparison.

3
Create demand

Get known before they need you

Meta, video, and community presence so your name comes up first when the project starts.

4
Compound

Own your market

SEO, PR, referrals, and offline presence that keep paying you back long after the spend.

The math that matters

We count signed projects, not leads.

Spend $5,000 and get 50 leads, and your cost per lead looks like $100. If only 2 of them sign, each project really cost you $2,500 to win. That is the number we manage to, along with how much each project is worth and how many referrals it creates.

Illustrative example. Every market and business is different.

We track

Cost per signed project

What each new job really cost to win.

We track

Close rate

How many estimates turn into contracts.

We track

Project value

Whether you are winning the jobs you want.

We track

Referrals

The compounding return of happy customers.

Getting started

What working together looks like.

Step 1

Strategy call

We learn your business, goals, and numbers, and tell you honestly whether we are a fit.

Step 2

Validation Phase audit

We look at you the way homeowners do: reviews, portfolio, website, and follow-up.

Step 3

Plan and foundation

A phased plan with targets, and any foundation work handled before ads launch.

Step 4

Launch and improve

Campaigns go live, and we report on signed projects and adjust as the data comes in.

Pricing is built around your market, goals, and starting point. We walk through it on the strategy call.

Ready to see your growth path?

Book a free strategy call. Bring your numbers, and leave with ideas you could act on tomorrow.