SEO and Local Search

SEO and local search

Be the company Google shows first, and homeowners trust most.

Local SEO puts you in front of homeowners at the moment they search, month after month, without paying for every click. We build it on deep service pages, a strong Google Business Profile, and real PR.

Shockley & Co. team member at work
The problem

Why most local SEO does not pay off.

Blogging for strangers

Traffic that rarely books.

Generic blog posts attract readers from across the country, not homeowners in your service area.

Thin service pages

Nothing worth ranking.

One short page per service gives Google, and homeowners, little reason to choose you.

Neglected maps

A Google Business Profile left alone.

Missing photos, services, and reviews leave the map pack to your competitors.

How we do it

Rankings that turn into signed projects.

We focus on the searches that lead to real jobs in your area.

01 · Service pages

Deep pages for each service and area.

Clear, useful pages with real project photos that answer what homeowners want to know.

Which means: you rank for the work you actually want.
02 · Maps

Google Business Profile and local listings.

A complete, active profile with photos, services, and a steady flow of reviews.

Which means: you show up in the map pack where most local searches start.
03 · Technical

On-page and technical fixes.

Speed, structure, and the details that help Google understand and trust your site.

Which means: your best pages get the credit they deserve.
04 · PR and links

Authority money cannot simply buy.

Local PR and high-value placements. Our clients have been featured in Forbes Health, GQ, Elle, Real Simple, and Everyday Health.

Which means: rankings that compound for years.
Where it fits

Usually phase 4: compound.

SEO and PR pay off best once your foundation and paid search are working, because they compound slowly and keep paying you back.

Pricing is built around your market and goals, and we walk through it on a strategy call.

Proven first with our med spa division
#1

Google rankings for nearly every primary keyword, plus $404,508 in tracked revenue from $52,008 in ad spend, for a Southern California med spa.

Read the case study →

Ready to own the searches in your market?

Book a free strategy call. We will show you where you are winning, where you are losing the comparison, and what to do next.