Meta Ads and Social Media Marketing

Meta ads and social

Get known in your best neighborhoods before the project starts.

Most big home projects start months before the first call. Meta ads, video, and retargeting make you the familiar, trusted name when homeowners are finally ready.

The Shockley & Co. team
The problem

Why most social ads fall flat.

Discount ads

Training homeowners to wait for a deal.

Running the same promotion every month attracts bargain hunters and lowers the value of your work.

Stock creative

Looking like a template.

Generic images and copy make you look like every other contractor in the feed.

Boost and hope

Spending with no plan.

Random boosted posts with no audience strategy, retargeting, or tracking rarely add up to signed work.

How we do it

Content and campaigns that build trust at scale.

We put your real work and your real people in front of the right homeowners, again and again.

01 · Real proof

Your projects and your people.

Before-and-afters, project walkthroughs, and owner videos that show who you are.

Which means: homeowners feel like they know you before they call.
02 · Local targeting

The neighborhoods you want to work in.

Campaigns focused on the areas and homeowners that fit your best projects.

Which means: less waste, better-fit inquiries.
03 · Retargeting

Stay top of mind after the first visit.

Follow-up ads for people who visited your site or watched your videos.

Which means: fewer homeowners forget you during a long decision.
04 · Offers

The cherry, not the sundae.

Promotions and financing used to tip the decision, not carry it.

Which means: you win on value instead of price.
Where it fits

Usually phase 3: create demand.

Meta works best once your foundation and search presence are strong, so the attention it creates lands somewhere that closes.

Pricing is built around your market and goals, and we walk through it on a strategy call.

Proven first with our med spa division
$641,737

in revenue and 649 new patients in 14 months for an Orlando med spa, with a brand-first approach to Meta.

Read the case study →

Ready to become the name homeowners already know?

Book a free strategy call. We will show you where you are winning, where you are losing the comparison, and what to do next.