Marketing for outdoor living companies that want more $30K+ projects
Become the company homeowners search for by name.
We help premium outdoor living, hardscape, pool, deck, and backyard design-build companies generate better project opportunities through disciplined Google Ads, local SEO, Meta retargeting, conversion strategy, and brand positioning.
Now selecting a small group of outdoor living founding partners.
More leads are not always the answer.
Many outdoor living companies do not need random lead volume. They need better-fit homeowners, larger-budget projects, stronger positioning, and a brand that earns trust before the first call.
- Too many low-budget inquiries
- Wasted time on bad estimates
- Homeowners comparing only on price
- Inconsistent pipeline
- Over-reliance on referrals
- Weak follow-up after website visits
- Competitors winning by looking more credible online
Stop competing as another option. Become the obvious choice.
The best outdoor living companies are not just found online. They are remembered, trusted, and requested by name. Our goal is to help you build a marketing system that captures existing demand while creating brand preference in your best neighborhoods and towns.
Market of One.
A Market of One means homeowners are not just searching “outdoor living company near me.” They are searching for your company by name. That is the difference between paying for every lead and owning the demand in your market.
Marketing worthy of your best work.
The outdoor living companies we partner with build backyards homeowners dream about. Our job is to make sure the right homeowners see that work, remember it, and ask for you by name.
Imagery representative of the premium outdoor living market
The tactical execution to win now. The brand strategy to compound over time.
Google Ads
Ruthless campaign structure, keyword control, negative keyword management, landing page alignment, and budget allocation focused on profitable project opportunities, not wasted clicks.
Local SEO
Service pages, local search visibility, Google Business Profile optimization, and content that helps you show up when homeowners are researching high-ticket outdoor projects.
Meta Ads & Retargeting
Showcase your best work to high-end neighborhoods, retarget website visitors, and stay top-of-mind while homeowners compare options.
Review & Reputation Strategy
Build the trust signals that help homeowners feel confident choosing you for a major backyard investment.
Landing Pages & Conversion
Clear messaging, better calls to action, qualification language, project-focused copy, and conversion paths built around design consultations.
Brand Positioning
Clarify why your company is different, elevate your perceived value, and help your market understand why you are worth choosing before price enters the conversation.
The Shockley Outdoor Living Growth Framework
Capture Demand
Google Ads, SEO, Google Business Profile, and high-intent search that put you in front of homeowners already looking for high-ticket outdoor work.
Convert Demand
Landing pages, reviews, positioning, and consultation funnels that turn interest into qualified design consultations, not price shoppers.
Create Demand
Meta retargeting, project storytelling, brand building, and neighborhood-level visibility that make your name the one homeowners remember.
Built for established outdoor living companies, not commodity contractors.
Good fit
- $3M+ annual revenue
- Design-build or high-ticket project model
- Average project value $20K+
- Strong portfolio of completed work
- Wants better projects, not just more leads
- Willing to invest in long-term brand positioning
Not a fit
- Lawn care or maintenance
- Handyman deck builders
- Pool cleaning companies
- Companies competing mainly on price
- Businesses without capacity to handle more quality consultations
Built by operators who understand high-value customer acquisition.
Shockley Marketing has built a seven-figure agency by helping high-ticket local businesses attract, convert, and retain better customers. We are now bringing that same disciplined marketing approach to premium outdoor living companies.
Case study coming soon
Real outdoor living results, published as our founding partners scale.
Founding Partner Program
Direct strategic attention and preferred pricing for early partners.
Proven high-ticket systems
Strategy built from marketing systems already working for local businesses.
We are selecting a small number of outdoor living founding partners.
We are opening a limited pilot program for established outdoor living companies that want to improve lead quality, strengthen local positioning, and build a brand homeowners actively seek out.
- A focused 90-day pilot
- Preferred founding partner pricing
- Strategy, execution, and measurement
- In exchange for collaboration, data access, and case study participation
Partners are onboarded by application only, so we can give each company the strategy and attention this level of work requires.
What outdoor living owners ask us first.
Do you only work with outdoor living companies?
What size company is the best fit?
Do you run Google Ads?
Do you run Meta Ads?
What makes this different from a normal lead generation agency?
Do you require a certain ad budget?
What is the goal of the founding partner program?
Ready to become the outdoor living company homeowners ask for by name?
Let’s look at your market, your current positioning, and where better project opportunities may be hiding.
