Home Services and Improvement Marketing

Home services and improvement

Marketing for home contractors who want better jobs, not just more leads.

We serve the companies that make homes better, from HVAC and plumbing to roofing, decks, pools, and hardscape. We help them become the obvious choice in their market, so the right homeowners call first and sign at the price the work deserves.

The Shockley & Co. team

The team that builds and runs your marketing.
Outdoor livingour first deep focus
Hardscape and concretepatios, retaining walls, pavers
Decks and poolsdesign and build
HVAC and plumbinginstall and replacement
Roofing and exteriorsroofs, windows, siding
Crawl spaces and moreencapsulation, foundations, remodeling
Exteriorsroofing, windows, siding
The Validation Phase

Every homeowner shops you before they ever call.

A $40,000 project is a big decision. Homeowners check you out, compare two or three companies, and pick the one that feels safest and most worth it. That comparison is where the job is won or lost, and it often happens before you know they exist.

Step 1

They notice you

An ad, a search, a yard sign, a truck, or a neighbor’s recommendation.

Step 2

They check you out

Reviews, project photos, your website, and your social feed. This is where many companies quietly lose the job.

Step 3

They compare

Two or three companies, a few estimates, and how fast and how well each one follows up.

Step 4

They choose

The company that felt like the obvious choice, which is rarely the cheapest one.

What we build

The brand layer first, then the campaigns that scale it.

Every piece is built around one goal: becoming a market of one, the company homeowners ask for by name.

Reputation

A review profile that sells for you

A steady flow of detailed reviews and real replies, so you look like the safe choice at a glance.

Which means: homeowners trust you before the first call.
Proof of work

A portfolio homeowners can picture

Real before-and-after projects organized so homeowners find work like theirs. Real photos, never stock.

Which means: your best work does the selling.
Website

A website with a point of view

Clear positioning, real people, and one obvious next step, built to convert every channel that sends traffic to it.

Which means: every ad and search lands somewhere that closes.
Capture demand

Google search and maps

Tight campaigns and local visibility that show up when homeowners are ready to hire, with budget kept away from the wrong searches.

Which means: you win the projects already being shopped.
Create demand

Meta, video, and community

Content and local presence that make you known in your best neighborhoods before the project starts.

Which means: your name comes up first when the time comes.
Proof

Tracking to signed projects

Every lead followed from first click to signed contract, with reporting on cost per signed project, close rate, and referrals.

Which means: you know exactly which marketing pays you back.
Where we are starting

Outdoor living, hardscape, and backyard design-build.

Outdoor living is where we go deepest in home services: premium backyard projects where trust, design, and proof of work matter more than price.

Client result
Nearly 400

new customer leads for a Florida patio furniture repair and restoration business, using Google Ads, Facebook Ads, and retargeting aimed at upper-income homeowners, with real before-and-after creative.

Read the case study →

Who we work best with

The right partner, for the right kind of company.

A great fit
  • Established companies doing high-ticket work
  • Owners who want better projects, not just more leads
  • A team that can respond to new leads quickly
  • Willing to invest in reviews, photos, and a site you are proud of
  • Thinking in years, not weeks
Probably not a fit
  • Looking for the cheapest leads available
  • Want results in a few weeks with no foundation work
  • Competing mainly on price
  • No capacity to follow up or run estimates
  • Not open to real photos or getting on camera

Ready to become the company homeowners ask for by name?

Book a free strategy call. We will look at how homeowners see you today and where you are losing the comparison.