Google Ads Management

Google Ads

Show up when homeowners are ready to hire, and stop paying for the wrong clicks.

Google is where homeowners go when the project is real. We build campaigns that win those searches, keep your budget away from the wrong ones, and track every click to a signed project.

The Shockley & Co. team
The problem

Why most Google Ads budgets leak.

Loose targeting

Clicks from people unlikely to book.

Broad keywords and weak negative lists spend your budget on DIYers, job seekers, and bargain hunters.

Generic ads

Looking like every other result.

Bare ads with no reviews, photos, or point of view give homeowners no reason to pick you.

Flying blind

No idea which keywords sign projects.

Without tracking to signed contracts, you cannot tell what to scale and what to cut.

How we do it

Campaigns built around profitable projects.

Every campaign is structured around the jobs you actually want, then measured by the contracts it signs.

01 · Structure

Tight campaigns and negative keywords.

Campaigns organized by service and area, with constant pruning of searches that waste money.

Which means: more of your budget reaches homeowners ready to hire.
02 · Ads that win the page

Louder and more credible than the ad next to yours.

Reviews, project proof, and clear positioning in every ad, with offers used as the final nudge.

Which means: you win the click and the comparison.
03 · Landing pages

Pages that match the search.

Every campaign lands on a page built for that service, with real photos and one clear next step.

Which means: more clicks turn into estimates.
04 · Proof

Tracking to signed projects.

Calls and forms tracked to estimates and contracts, so we know what each keyword returns.

Which means: you can confidently scale what works.
Where it fits

Usually phase 1: capture demand.

For most home companies, Google is the first channel after the foundation is in place, because it captures homeowners already shopping.

Pricing is built around your market and goals, and we walk through it on a strategy call.

Proven first with our med spa division
221

new patients and $247,615 in new revenue in 7 months from ads for a Georgia med spa, tracked to real revenue.

Read the case study →

Ready to win the homeowners already searching?

Book a free strategy call. We will show you where you are winning, where you are losing the comparison, and what to do next.