by Shockley Marketing | Apr 26, 2016 | General Marketing, Ricky Shockley's Marketing Madness Blog
I’m a big proponent of helping small businesses improve their organic search standing, I love the concepts around content marketing and audience building, I think there is great value with social media if managed properly and I’ve seen awesome success with...
by Shockley Marketing | Oct 28, 2015 | General Marketing, Shockley Marketing Minute
There is an abundance of information online related to specific strategies, new tools, trending social media channels and the latest buzzwords, but all of that information can be confusing and overwhelming for marketers and business owners. I’ve narrowed all of...
by Shockley Marketing | Jul 13, 2015 | General Marketing, Social Media
The following article is from expert contributor Drew Larison, CEO and Founder of The Larison Company based in Kokomo, IN. Drew is an expert and speaker on the topics of social media marketing, small business marketing, consulting and more. — The year was 2010....
by Shockley Marketing | Jan 13, 2014 | Content Marketing, General Marketing, Inbound Marketing, Link Building, SEO
Google Hummingbird and Long Tail SEO The Google Hummingbird update (which launched August 20th, 2013) wasn’t a typical algorithm update; it was a fundamental change to how Google interprets search queries. Over the last several years, search marketers and search...
by Shockley Marketing | May 3, 2013 | General Marketing
To develop a great unique value proposition, put yourself in the shoes of your targeted consumer. What do they want from your product or service? What is important to them? What issues do they generally have with your competitors? Your selling proposition should be...
by Shockley Marketing | Nov 28, 2012 | General Marketing, SEO
Are you wondering why Google has your business listed behind your competitors on their Places listings? Do you want to move to the top of these listings? If so, make sure you do these three things! 1. Know Your Targeted Keywords While many people/businesses select...
