by Shockley Marketing | Oct 12, 2016 | Ricky Shockley's Marketing Madness Blog
If you were to stop promoting your content tomorrow, would you have a group of followers still seeking it out and consuming it? To me, this is the single best test to determine whether or not you have a real Content Marketing strategy. Confused? Let me elaborate a...
by Shockley Marketing | Oct 10, 2016 | Ricky Shockley's Marketing Madness Blog
This is something that has bothered me for quite some time. I see businesses and contracted marketers promoting, buying into and implementing “social media marketing” strategies that go something like this… Post article links that you think are...
by Shockley Marketing | Apr 26, 2016 | General Marketing, Ricky Shockley's Marketing Madness Blog
I’m a big proponent of helping small businesses improve their organic search standing, I love the concepts around content marketing and audience building, I think there is great value with social media if managed properly and I’ve seen awesome success with...
by Shockley Marketing | Apr 20, 2016 | Ricky Shockley's Marketing Madness Blog
Justification vs. Collaboration Something I’ve learned over the past few years of managing a business and dealing with clients is the importance of collaboration vs. justification. I believe this is the most important aspect of successful customer communication...
by Shockley Marketing | Feb 29, 2016 | Ricky Shockley's Marketing Madness Blog
Although I currently operate my own small consultancy firm, I’ve also spent some time working as a full time employee of several other agencies. Although I learned a lot from those experiences, I also learned through firsthand experience the issues that can...
by Shockley Marketing | Oct 2, 2015 | Inbound Marketing, Ricky Shockley's Marketing Madness Blog
The term Inbound Marketing and it’s methodology are both fundamentally flawed and harmful to marketing practitioners trying to find the best ways to grow and help their businesses succeed. Did you know that even Hubspot uses methods like paid promotion and advertising...
