by Shockley Marketing | Oct 2, 2015 | Inbound Marketing, Ricky Shockley's Marketing Madness Blog
The term Inbound Marketing and it’s methodology are both fundamentally flawed and harmful to marketing practitioners trying to find the best ways to grow and help their businesses succeed. Did you know that even Hubspot uses methods like paid promotion and advertising...
by Shockley Marketing | Feb 13, 2014 | Content Marketing, Inbound Marketing, Link Building, SEO
As a consultant whose primary clients are generally very small businesses, I know that Content Marketing can be extremely difficult — seemingly impossible– at times. Marketer’s and business owners have likely read countless blogs and articles throughout...
by Shockley Marketing | Feb 4, 2014 | Inbound Marketing, Social Media
Although many resources like the recently published Moz Beginner’s Guide to Social Media do a good job outlining the different ways Facebook can be used to benefit a business or brand, I wanted to focus on the benefits of Facebook Marketing from an Inbound...
by Shockley Marketing | Jan 24, 2014 | Content Marketing, Inbound Marketing, Link Building, SEO
THE GOLDEN RULE EXPLAINED In 2011, when I first began to research and learn about link building and SEO, I came across the teachings of Eric Ward (aka Link Moses). I’m not sure where or when I first came across Eric’s famous “golden rule”, but it really stuck with me,...
by Shockley Marketing | Jan 13, 2014 | Content Marketing, General Marketing, Inbound Marketing, Link Building, SEO
Google Hummingbird and Long Tail SEO The Google Hummingbird update (which launched August 20th, 2013) wasn’t a typical algorithm update; it was a fundamental change to how Google interprets search queries. Over the last several years, search marketers and search...
