Whether you own a chiropractic office or a dermatology practice, chances are you have stiff competition. Competition doesn’t just refer to the other local doctors in your area. It also refers to your online competition or the other websites that are competing for your potential patients online.

So what’s the solution to steep competition?

Ricky Shockley III, Owner and Marketing Director of Shockley Marketing LLC, says that differentiating your business is the best way to beat out the competition.

“Why are your services superior to your competition? What makes you unique? Use the answers to these questions to create a unique value proposition that will guide your marketing efforts and give you a way to stand out from the crowd,” says Shockley.