by Shockley Marketing | Feb 4, 2016 | Media
Competition Whether you own a chiropractic office or a dermatology practice, chances are you have stiff competition. Competition doesn’t just refer to the other local doctors in your area. It also refers to your online competition or the other websites that are...
by Shockley Marketing | Feb 4, 2016 | Media
Track marketing ROI to see what works and what doesn’t If you want to determine how much money in your budget should be earmarked for advertising and marketing, then you will need to see which of your marketing initiatives (i.e. print, TV, radio, digital, etc.)...
by Shockley Marketing | Feb 4, 2016 | Media
RankBrain should encourage digital marketers to continue to try to provide “relevant, robust, comprehensive, visually appealing information” that delivers what users want, says Ricky Shockley, marketing and SEO director, Shockley Marketing....
