RankBrain should encourage digital marketers to continue to try to provide “relevant, robust, comprehensive, visually appealing information” that delivers what users want, says Ricky Shockley, marketing and SEO director, Shockley Marketing. “There’s a decreased reliance on traditional keyword signals and a move toward better understanding the quality of a page and how well that page matches the need of the searcher.

Read the full article at http://www.cio.com/article/3007773/search/inside-rankbrain-what-googles-new-search-algorithm-means-to-you.html