by Shockley Marketing | Feb 13, 2014 | Content Marketing, Inbound Marketing, Link Building, SEO
As a consultant whose primary clients are generally very small businesses, I know that Content Marketing can be extremely difficult — seemingly impossible– at times. Marketer’s and business owners have likely read countless blogs and articles throughout...
by Shockley Marketing | Feb 4, 2014 | Inbound Marketing, Social Media
Although many resources like the recently published Moz Beginner’s Guide to Social Media do a good job outlining the different ways Facebook can be used to benefit a business or brand, I wanted to focus on the benefits of Facebook Marketing from an Inbound...
by Shockley Marketing | Jan 24, 2014 | Content Marketing, Inbound Marketing, Link Building, SEO
THE GOLDEN RULE EXPLAINED In 2011, when I first began to research and learn about link building and SEO, I came across the teachings of Eric Ward (aka Link Moses). I’m not sure where or when I first came across Eric’s famous “golden rule”, but it really stuck with me,...
by Shockley Marketing | Jan 13, 2014 | Content Marketing, General Marketing, Inbound Marketing, Link Building, SEO
Google Hummingbird and Long Tail SEO The Google Hummingbird update (which launched August 20th, 2013) wasn’t a typical algorithm update; it was a fundamental change to how Google interprets search queries. Over the last several years, search marketers and search...
by Shockley Marketing | Jun 14, 2013 | SEO
Want to rank in Google local search results? Here is a great way to find citation opportunities for YOUR business! Perform a Google search for your primary service offering (i.e. dentist west palm beach) and take a look at the sites that are showing up in the local...
by Shockley Marketing | May 3, 2013 | General Marketing
To develop a great unique value proposition, put yourself in the shoes of your targeted consumer. What do they want from your product or service? What is important to them? What issues do they generally have with your competitors? Your selling proposition should be...
by Shockley Marketing | Nov 28, 2012 | General Marketing, SEO
Are you wondering why Google has your business listed behind your competitors on their Places listings? Do you want to move to the top of these listings? If so, make sure you do these three things! 1. Know Your Targeted Keywords While many people/businesses select...
by Shockley Marketing | Nov 2, 2012 | SEO, Social Media
We all know that twitter (and social media in general) is a great way to connect, communicate and promote your business, but did you know it could also be utilized to obtain valuable links? At Shockley Marketing, we are big fans of the folks over at SEO Moz and...
by Shockley Marketing | Oct 31, 2012 | SEO
This article from seroundtable.com outlines the two new updates that occurred last week. The latest update seemed to lessen the effect of exact match domains on search results. For example, if you own the domain “dallasaccountant.com”, you probably...
