We often have clients or potential clients suggest we work for a share of profits or commission on sales generated. While we’ve actually explored this option and understand the desire of business owners to pursue this type of relationship with an...
Competition Whether you own a chiropractic office or a dermatology practice, chances are you have stiff competition. Competition doesn’t just refer to the other local doctors in your area. It also refers to your online competition or the other websites that are...
Track marketing ROI to see what works and what doesn’t If you want to determine how much money in your budget should be earmarked for advertising and marketing, then you will need to see which of your marketing initiatives (i.e. print, TV, radio, digital, etc.)...
RankBrain should encourage digital marketers to continue to try to provide “relevant, robust, comprehensive, visually appealing information” that delivers what users want, says Ricky Shockley, marketing and SEO director, Shockley Marketing....