by Shockley Marketing | Feb 13, 2014 | Content Marketing, Inbound Marketing, Link Building, SEO
As a consultant whose primary clients are generally very small businesses, I know that Content Marketing can be extremely difficult — seemingly impossible– at times. Marketer’s and business owners have likely read countless blogs and articles throughout...
by Shockley Marketing | Jan 24, 2014 | Content Marketing, Inbound Marketing, Link Building, SEO
THE GOLDEN RULE EXPLAINED In 2011, when I first began to research and learn about link building and SEO, I came across the teachings of Eric Ward (aka Link Moses). I’m not sure where or when I first came across Eric’s famous “golden rule”, but it really stuck with me,...
by Shockley Marketing | Jan 13, 2014 | Content Marketing, General Marketing, Inbound Marketing, Link Building, SEO
Google Hummingbird and Long Tail SEO The Google Hummingbird update (which launched August 20th, 2013) wasn’t a typical algorithm update; it was a fundamental change to how Google interprets search queries. Over the last several years, search marketers and search...
