by Shockley Marketing | May 3, 2013 | General Marketing
To develop a great unique value proposition, put yourself in the shoes of your targeted consumer. What do they want from your product or service? What is important to them? What issues do they generally have with your competitors? Your selling proposition should be...
by Shockley Marketing | Nov 28, 2012 | General Marketing, SEO
Are you wondering why Google has your business listed behind your competitors on their Places listings? Do you want to move to the top of these listings? If so, make sure you do these three things! 1. Know Your Targeted Keywords While many people/businesses select...
by Shockley Marketing | Nov 2, 2012 | SEO, Social Media
We all know that twitter (and social media in general) is a great way to connect, communicate and promote your business, but did you know it could also be utilized to obtain valuable links? At Shockley Marketing, we are big fans of the folks over at SEO Moz and...
by Shockley Marketing | Oct 31, 2012 | SEO
This article from seroundtable.com outlines the two new updates that occurred last week. The latest update seemed to lessen the effect of exact match domains on search results. For example, if you own the domain “dallasaccountant.com”, you probably...
