What is the most important thing when it comes to managing your marketing efforts? Results. Sure, most anyone can learn the technical aspects of setting up a Google or Facebook ad if you’re willing to put in the time, and you might be able to start tackling some basic SEO initiatives on your own if you do your due diligence, but do you have the know-how and expertise to make it as effective as possible? We’ve spent (quite literally) thousands of hours learning, researching, testing, and fine-tuning our skills to be the absolute best at what we do.

I personally spend about 6-10 hours week on continued learning and have done so for that past 6 years. This ongoing accumulation of of tidbits and takeaways over the years makes me very confident that we’ll always provide a service that is far more effective than a DIY-approach. This constant desire to learn and improve is critical to providing the absolute best service for our clients. We know how to craft your ad copy to resonate with your audience, we can set up landing pages that are designed specifically to convert leads, we know what language to use to create action and we know where and how to prospect for links that can really take your SEO efforts to the next level. When you work with us, you have the benefit of putting this experience and expertise to use to maximize the effectiveness of YOUR marketing programs!

With that said, much of what we do -especially the basics – are certainly learn-able and we understand that many businesses aren’t yet to the point where they can hire for marketing help. If you’re willing to put time into learning, researching and testing on your own it’s much better than making excuses and ignoring your digital marketing altogether. When it comes to marketing your business, you either have time and a willingness to learn, or you have money to pay someone who knows their stuff to take on this work for you. If you’re not willing to invest your dollars OR your time, nothing gets done. No excuses — that’s the way the world works!