OB/GYN Medical Practice SEO Case Study

The Goal:

This medical practice came to us wanting improved search standing in their local market and top rankings for their doctor’s bio pages. Obviously, the main goal was to increase quality web traffic via organic search leading to new patient leads.

  • Increase search rankings
  • Increase web traffic from potential patients searching for their services
  • New patient leads

The Result

Search Ranking

  • Now have 18 tracked keywords in the Top 3 on Google Search related to their service offering
  • #1 on Google for all doctors names
  • #1 on Google for “{primary service city} obgyn”
  • #1 on Google map results for “{primary service city} obgyn”

Website Traffic & Patient Leads

  • 46% increase in monthly web traffic from organic search

Organic traffic increase nov-jan2015 vs nov-jan2014

  • 2,481 unique page views of “contact” page derived from visits coming through organic search in 2014

contact visits from organic 2014

  • The organic traffic increase was also comprised of quality traffic that stayed on the website for 2:28 on average

time on site for organic traffic


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