Inbound Marketing is the process of earning the attention of your target market through content marketing, search engine optimization, social media and more. As we work to gain the favor of these web visitors, the focus shifts to converting these people into customers, and ultimately advocates for your brand! (Click here for a more in-depth explanation of Inbound Marketing)
The Flywheel Effect
Unlike other forms of marketing, earning your potential customers attention through Inbound Marketing creates a flywheel effect. Once we gain momentum, the results come more easily and are often exponential in terms of ROI (return on investment).
Lower Cost to Acquire New Customers
Inbound Marketing has a lower cost of customer acquisition when compared to other forms of advertising (traditional marketing, paid ads etc.). In a 2012 survey by Hubspot, Inbound Marketing had an average total cost per lead of $135. Traditional, outbound marketing was more than twice as expensive per lead at $346!
How We Do It
- Traditional SEO (Search Engine Optimization)
- High value link outreach
- Content asset generation & blogging
- Technical on-site optimization
- Social Media Marketing
- Build a network of RELEVANT fans/followers
- Build brand awareness, build a favorable reputation and connect with your target market
- Drive web traffic that leads to conversions
- Email Marketing
- Drive web traffic and sales
- Build brand awareness, build a favorable reputation and connect with your target market
- Online Advertising
- Build a targeted list of email subscribers and social media followers
- Drive direct sales with measurable conversion results
