Step 1 - Identify Your Best Options
We all have limited time and resources, so we can’t be everywhere, all the time, doing everything. What you really need is a reliable and cost-effective way to generate new customers. We’ll help eliminate “fluff” from your marketing budget and to focus your investments in the places most likely to produce real, measurable results.
Step 2 - Implement & Execute
After selecting the strategies we believe will be most likely to produce measurable results for your marketing dollars, we’ll execute on the plan! That means using our knowledge, experience and expertise to maximize our chances for success & business growth.
Step 3 - Measure Real Results
It’s time to stop obsessing over Facebook “likes” and website traffic. This is where our saying ‘LEADS over LIKES’ comes into play. We’ll help you monitor and measure the results that actually matter…how many new customers you’re acquiring from your marketing program and how much much it’s costing you to make that happen!
Step 4 - Optimize & Scale Growth!
Once things are rolling, we’ll constantly test, optimize and experiment to improve the performance and effectiveness of your marketing program. We’ll also focus on scaling growth and building out a more aggressive plan as needed.
Search Marketing & Optimization
If we determine that SEO is a valuable investment for your marketing dollars, we’ll leverage organic search optimization techniques & tools like Google Adwords to ensure you are visible when people are actively searching for your products, services and content.
Email Marketing Programs
Do you rely on repeat business & sales? Or, need a way to stay in touch with your target audience? Email Marketing is the most direct route you have to communicate with your customers and prospects. It’s a relationship you can own and control.
Online Advertising & Social Media
This is often our #1 recommendation when working with new clients. Platforms like Facebook advertising allow you to reach and target only your ideal customers where they are already paying attention each and every day. We can help craft a strategy designed to drive measurable acquisition of new customer leads & sales.
There is a lot to discuss here, and it’s truly a marketing investment that is not right for everyone, but Content Marketing (when done correctly) can help you build an audience that you can monetize through sales of your product or service – or even the content itself!
Why Choose Shockley Marketing?
Our owner, Ricky Shockley, has had his tips & insights featured in the following publications…
- CIO.com – Top 10 Technical SEO Issues (and How to Fix Them)
^ Also published on Business 2 Community and Yahoo Finance!
- Examiner.com – The biggest challenges in medical marketing and how to overcome them
- Search Engine Watch – 3 Ways Google Penalties Have Pulled SEO Out of the Gutter
- Cision – Building relationships: PR pros talk on connecting with journalists
- Bank of America – Is Your Ad Spending Too High or Too Low?
- Ignite Visibility – 21 Experts Reveal Secret Insights on Links for SEO in 2015
- The Larison Company Blog – 4 Ways to Kick Start Your SEO Efforts This Week
It’s time to change the way you think about digital marketing & it’s time to stop making excuses for being to able to measure the results that actually matter. Stop using your Facebook “likes” and website traffic to justify your marketing spend. We can help put sytems in place that measure the number of actual new customer leads coming into your business each month, along with names and contact information of new leads generated. We can also track WHERE they come from, and can cross reference this data with you to see how many of your leads are actually turning into paying customers. It’s time for real & measurable results for your marketing investment.
Marketing service providers and agencies are notorious for trying to convince business owners that their solution is the best solution. It’s our contention that marketers (not necessarily as a result of bad intentions) are cramming wasteful and ineffective marketing services and solutions down the throats of business owners. We believe in focusing your marketing investment on strategies that are most likely to produce results, for minimal investment. If we can help you, we’ll let you know. If we can’t, we’ll tell you that too! If we think you could save money with an alternative option, that’s information we’ll share with you. We’re not interested in selling services that aren’t designed to produce measurable and tangible results for your marketing investment.
A 2013 article by industry leading publication Search Engine Watch lists $100 – $300/hr as a standard range for quality SEO pricing. This 2016 article from Search Engine Land recommends spending no less than $750 per month to avoid shady SEO. Because we’re a small, remote agency with low overhead we’re able to offer top-notch service at $75/hr.
We also do our best to be resourceful for our clients to get the job done without charging them an arm and a leg! One such example is that instead of creating custom designed “landing pages”, we use a low budget tool called LanderApp to create great looking pages (like this one) for a fraction of the cost. We’re not interested in doing work because we can bill for it…we’re interested in doing work that makes a difference for your business. If we do, you’ll stick around and we’ll have a fruitful and successful long term partnership.
This really makes us proud! When it comes to search marketing & online advertising campaigns, we’re the go-to experts for nearly half a dozen other small agencies and consultants in South Florida. We’ve earned a reputation as true experts in the field and are currently trusted and contracted by other marketing pros to perform and guide SEO online advertising campaigns for their clients.
3 Steps to Get Started
Step 1: Schedule Your Free 30-Minute Strategy Call
This is the first step we’ll take with each and every client. We’ll get to ask questions, learn more about your business and find out exactly what you’re hoping to accomplish. During this call, we’ll also get an idea if we are likely to be a good fit for you, and vice-versa.
Step 2: Get Your Custom Strategy & Suggestions Plan
After we’ve completed your complimentary strategy call, we’ll perform research and craft recommendations & suggestions for where to best allocate your marketing budget in order to produce real, measurable results. Unlike many other agencies, this isn’t a chance for us to cram our services down your throat — instead, it will be an honest blueprint that you can use to shape your marketing budget whether you work with us or not!
Step 3: We Provide a Formal Service Proposal
If after receiving your custom strategy & suggestions outline you decide you’d like to enlist our help to make the magic happen, we’ll provide a quote for services. Remember, we’re here to take on the work that requires our experience and experience, not to charge you for services that are unlikely to produce real and measurable results for your marketing dollars!