Inbound Marketing

The Case Against Inbound Marketing: The Term and the Methodology

Posted by on Oct 2, 2015 in Inbound Marketing, Ricky Shockley's Marketing Madness Blog | 8 comments

The term Inbound Marketing and it’s methodology are both fundamentally flawed and harmful to marketing practitioners trying to find the best ways to grow and help their businesses succeed and that the distinction of “inbound” vs “outbound” is utterly useless.

As marketers, we’re tasked with developing and implementing strategies to achieve key business objectives from attracting new customers to increasing repeat business, building a positive reputation and more. With that in mind, shouldn’t we be using any and all strategies and channels available to assist in those efforts? Did you know that even Hubspot uses methods like paid promotion and advertising as part of their standard content promotion process? I know this because it was part of the presentation by Hubspot’s own Amanda Sibley at Inbound 2014…

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The Missing Link | Why Content Marketing for Local Business Usually Fails

Posted by on Feb 13, 2014 in Content Marketing, Inbound Marketing, Link Building, SEO | 0 comments

As a consultant whose primary clients are generally very small businesses, I know that Content Marketing can be extremely difficult — seemingly impossible– at times. Marketer’s and business owners have likely read countless blogs and articles throughout the web touting the incredible benefits of Content Marketing, only to try it themselves with little or no tangible successes. They hear examples of the incredible benefits of Content Marketing (earn links that boost rankings, drive relevant web traffic, attract social followers/fans, expose your brand to potential customers,...

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The 1,2,3 of Using Facebook for Business | Inbound Marketer’s Perspective

Posted by on Feb 4, 2014 in Inbound Marketing, Social Media | 0 comments

Although many resources like the recently published Moz Beginner’s Guide to Social Media do a good job outlining the different ways Facebook can be used to benefit a business or brand, I wanted to focus on the benefits of Facebook Marketing from an Inbound Marketing perspective. To fully understand the benefits of Facebook Marketing as they relate to Inbound Marketing, let’s take a look at this definition of Inbound Marketing from… By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful...

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The Golden Rule of Link Building

Posted by on Jan 24, 2014 in Content Marketing, Inbound Marketing, Link Building, SEO | 1 comment

THE GOLDEN RULE EXPLAINED In 2011, when I first began to research and learn about link building and SEO, I came across the teachings of Eric Ward (aka Link Moses). I’m not sure where or when I first came across Eric’s famous “golden rule”, but it really stuck with me, and I believe it is the single most important phrase for link builders and SEO’s to remember… That phrase: “Would I want this link if Google did not exist?” If the answer is “no”, chances are, you should pass on the opportunity. If the answer is “yes”, you likely have the green light! There are hundreds, if not thousands, of...

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How to Create Content Assets: Stop Blogging for Long Tail!

Posted by on Jan 13, 2014 in Content Marketing, General Marketing, Inbound Marketing, Link Building, SEO | 2 comments

Google Hummingbird and Long Tail SEO The Google Hummingbird update (which launched August 20th, 2013) wasn’t a typical algorithm update; it was a fundamental change to how Google interprets search queries. Over the last several years, search marketers and search marketing products alike have developed a love affair for what we call “long tail” keyword targeting. This is the practice of targeting longer, more specific phrases that are generally easier to rank for in search.  While the practice of creating light (and often poor quality) content in order to attract search traffic from these...

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