Posts by Shockley Marketing

What, Really, is Content Marketing? – A Simple Litmus Test

Posted by on Oct 12, 2016 in Ricky Shockley's Marketing Madness Blog | 0 comments

If you were to stop promoting your content tomorrow, would you have a group of followers still seeking it out and consuming it? To me, this is the single best test to determine whether or not you have a real Content Marketing strategy. Confused? Let me elaborate a bit. Do you ever see and click/read articles on celebrity news or “click baity” type content? Perhaps you’ve visited that same website 2-3 times as a result of ads or social media posts you’ve seen, but would you be actively seeking that content if it weren’t presented to you? I watch Moz’s...

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What the f%$@ are we all doing with Facebook marketing?

Posted by on Oct 10, 2016 in Ricky Shockley's Marketing Madness Blog | 1 comment

This is something that has bothered me for quite some time. I see businesses and contracted marketers promoting, buying into and implementing “social media marketing” strategies that go something like this… Post article links that you think are relevant to your business and audience See that nobody engages in the post and that your reach is almost non-existent Rinse and repeat… Why is this insanity so prevalent? Why does this continue to happen? Why are business owners investing their marketing dollars into these activities? Why are marketers/agencies SELLING this?...

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If You’re Only Doing ONE Thing to Market Your Business, It Better Be THIS…

Posted by on Apr 26, 2016 in General Marketing, Ricky Shockley's Marketing Madness Blog | 0 comments

I’m a big proponent of helping small businesses improve their organic search standing, I love the concepts around content marketing and audience building, I think there is great value with social media if managed properly and I’ve seen awesome success with email marketing when it comes to up selling and increasing repeat business. With that said, I’ve realized more and more over the past year or two that the SINGLE most valuable strategy for small business marketing (and where we generally start our service offering for most clients now) is with online advertising,...

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A Thought for Successful Client Relations, in Any Industry

Posted by on Apr 20, 2016 in Ricky Shockley's Marketing Madness Blog | 0 comments

Justification vs. Collaboration  Something I’ve learned over the past few years of managing a business and dealing with clients is the importance of collaboration vs. justification. I believe this is the most important aspect of successful customer communication and relationship management. I’ve worked for people (and I’m sure you have as well) who spend all of their time dealing with clients by constantly trying to justify why something is the way it is, or why something happened. A change in mindset can dramatically help your customer relationship management, improve your...

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A Thought for Marketers and Agencies…

Posted by on Feb 29, 2016 in Ricky Shockley's Marketing Madness Blog | 0 comments

Although I currently operate my own small consultancy firm, I’ve also spent some time working as a full time employee of several other agencies. Although I learned a lot from those experiences, I also learned through firsthand experience the issues that can arise from the conflicting goals of trying to make money and serving the needs of the client. Two things stand out in my mind that I try to carry with me every day. If we (as marketers and agencies) can learn from these pitfalls, I believe we can achieve a better reputation for our industry as a whole, better results for our...

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