by Shockley Marketing | Oct 12, 2016 | Ricky Shockley's Marketing Madness Blog
If you were to stop promoting your content tomorrow, would you have a group of followers still seeking it out and consuming it? To me, this is the single best test to determine whether or not you have a real Content Marketing strategy. Confused? Let me elaborate a...
by Shockley Marketing | Oct 10, 2016 | Ricky Shockley's Marketing Madness Blog
This is something that has bothered me for quite some time. I see businesses and contracted marketers promoting, buying into and implementing “social media marketing” strategies that go something like this… Post article links that you think are...
by Shockley Marketing | Apr 26, 2016 | General Marketing, Ricky Shockley's Marketing Madness Blog
I’m a big proponent of helping small businesses improve their organic search standing, I love the concepts around content marketing and audience building, I think there is great value with social media if managed properly and I’ve seen awesome success with...
by Shockley Marketing | Apr 20, 2016 | Ricky Shockley's Marketing Madness Blog
Justification vs. Collaboration Something I’ve learned over the past few years of managing a business and dealing with clients is the importance of collaboration vs. justification. I believe this is the most important aspect of successful customer communication...
by Shockley Marketing | Feb 29, 2016 | Ricky Shockley's Marketing Madness Blog
Although I currently operate my own small consultancy firm, I’ve also spent some time working as a full time employee of several other agencies. Although I learned a lot from those experiences, I also learned through firsthand experience the issues that can...
