The 6 Pillars of Modern Marketing

Posted by on Oct 28, 2015 in General Marketing, Shockley Marketing Minute | 0 comments

There is an abundance of information online related to specific strategies, new tools, trending social media channels and the latest buzzwords, but all of that information can be confusing and overwhelming for marketers and business owners. I’ve narrowed all of it down to 6 core pillars I’m calling “The 6 Pillars of Modern Marketing”. I believe that every marketing tactic, channel and tool can be narrowed down to these 6 pillars and that understanding these can help guide your overarching marketing plan.

I look forward to diving deeper into each of these and how your favorite marketing tactics and channels fit within this model!